Creating a Social Media Strategy Essay - 1317 Words

Introduction Technology has transformed the world as we know it and our lives at present are considerably different than our ancestors. The use of electronic devices and especially with combination of internet has become almost a necessity. Over the past decade, internet usage has been significantly influenced by the use of social media and it radically transformed the use of internet. Understanding the impact of social media on personal, social and also institutional level can utilize it efficiently. Social media is a platform which enables interactive communication among individuals, communities and organizations. The authors of Users of the World, Unite! define social media as a group of Internet-based applications that build on†¦show more content†¦Social media is constantly evolving and it difficult to predict what they have for us in future. Therefore it is important that we understand the current trends and future possibilities, so that we can create a proper strategy for utilizing social media. Significance Social media has become a part of everyday life and it has huge impact on individual communication, marketing and also how we perceive information. Social networking enables individuals and organizations creating limitless possibilities for interaction. For an individual, social media can be effective to communicate with other individuals and also market their skills. In this competitive world, to stay ahead, we need to know how to utilize social media effectively. As an individual, social media can be effectively used for networking, socializing, staying in touch with people and also marketing ourselves. Social media is a boon to organizations. It can help them build an effective way to interactive way to interact with people and at the same time market their product. Also the data collected from social media analysis can be useful for organization to build a marketing strategy. Social media can be an effective mean to advertise and build brand value at low costs and at the same t ime, reach large no.of customers. Social media has users all across the globe and people with different professions. Hence social media is an effective platform forShow MoreRelatedSocial Strategies That Promoted Relationship With Customers1391 Words   |  6 PagesThis presentation is on social strategies that promoted relationship with customers. The internet is the tool used today to communicate; the power lies in the hands of the user. Almost everyone can share their opinion and can express themselves freely through social media. We begin this presentation by introducing social strategies that promote relationship with customers. In Piskorski (2011) researched, he demonstrates three components that bring a successful social strategy. Each of these componentsRead MoreTraditional Marketing Strategies For New Social Media1409 Words   |  6 Pagestraditional marketing strategies have been questioned about their ability to be implemented in the present. As customers become more tec hnologically oriented and explore the opportunities that the web has to offer them, marketers have identified that there is a need for the implementation of strategies that would allow them to create and maintain relationships with customers on social platforms. As a result, marketers have updated traditional marketing strategies to newly developed strategies that meet theirRead MoreCustomer Relationship Management ( Crm ) Theories1450 Words   |  6 Pagesbase on ground knowledge of Customer Relationship Management to explore deeper in contexts of social Customer Relationship Management. As the theories being more specific, the chapter will provide literature review about customer relationship through social media content strategy to explain the research problems. It also includes numerous studies in the field of relationship marketing and branding strategy in the digital world. Therefore, while discussing previous concepts and findings, this chapterRead MoreBenefits Of Social Med ia Marketing1040 Words   |  5 PagesHas this year come to an end and you still haven t worked on your social media strategy? For sure, it has been on your mind each day, and each day you promised yourself tomorrow is the day. Tomorrow is the day you will begin dedicating time to creating a social media strategy and implementing that strategy. Unfortunately, tomorrow has come and gone and social media is still a concept buried in your mind among the other million and half things you have to get done for your business. Don tRead MoreA Sustainable Competitive Strategic Advantage1488 Words   |  6 Pageswhen it implements value creating strategies that are unique to the company, and when the benefits of these strategies are difficult to duplicate. Based on this definition, this paper identifies customer loyalty, acquisition of high quality staff, building brand value, and keeping up with consumer trends as four crucial methods to creating a sustainable competitive strategic advantage. Through the use of practical examples and supporting research, the ways in which social media can help companies achieveRead MoreMarketing Strategy For A Business1480 Words   |  6 Pages Marketing through social media is very important in this generation and it requires a complete set of new strategies that are planned ahead of time to grow the business and its products successfully. In general when making a marketing or PR plan, the buyers’ interests are the number one priority over anything else. Therefore, when devising a marketing plan, â€Å"The most important thing to remember as you develop a marketing and PR plan is to put your products and services to the side for just a littleRead MoreSocial Advertising840 Words   |  4 PagesSocial Advertising Social media exists in the context of communities that are built of people who develop and nurture relationships by creating, co-creating, sharing, commenting, and engaging in content (Tuten, 2008). Advertising on such social platform is what accounts to social advertisement. Most of these communities are made up by our sponsors, believers, assistants, coaches, cheerleaders, and friends. Advertising has always been a means of mass communication with a great persuasive forceRead MoreMarketing Analysis : Att Group Essay770 Words   |  4 Pagesmarketing strategies including website, social media, or video production, so that customers can get the best solution for their marketing strategy based on their budget. In addition the company can help its customers by providing an assessment and an effective plan, so that they can decide what should they focus on their marketing efforts. Branding service: In order to keep the look from messages of a company be consistent in all marketing platform, ATT Group provides a business brand strategy includingRead MoreSocial Media As The X Factor Of Your Marketing Plan1084 Words   |  5 PagesSocial Media as the X factor of your marketing plan People are more connected than ever before using Social Media. Yet, many companies insist on dealing with Social Media as an extra activity and not as integrating a vital component into the Marketing Plan. In today’s challenging business environment, many companies even fail to recognize that although a business plan talks about where to go, and a marketing plan about how to get there, is a Social Media plan what effectively guides how to connectRead MoreHow Social Media Strategy Is An Essential Component Of A Broader Marketing Plan Essay803 Words   |  4 PagesHow to Create Your Social Media Strategy By MJ Adams | Submitted On January 24, 2012 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author MJ Adams A Social Media Strategy is an essential component of a broader